At present, there is no alternative to online marketing for offline business, on the other hand, digital marketing is the lifeblood of online business. I will discuss this issue in many steps.
- Content: –
Content is what you need to write or pictures or videos to present your product online. Content must be accurate and understandable. Considering yourself a customer, you will sort the content, which means that when describing a product, you have to make sure that the things you would have considered if you were a customer are here. For example: Size measurement, fabric details, country of origin and original brand product or copy product etc.
- Product Photography: –
To present a product online, you need to have a picture, video or cat walk of the product. Even if the three are not together, any one is mandatory. In the case of product photography, it is important to keep the focus on the product. Avoid using too many colors or designs in the background. The color of the image should be close to the original color of the product. If any part of the product is to be highlighted, you can zoom it apart and make it smaller on the image of the product. If possible, you can give pictures of multiple angles of a product. In the case of clothing, it is better to use direct models without using dolls.
- Use Google or online images: –
It is a fact that the quality of photography in our country is not standard yet, so if you take pictures from the original picture online and sell it, more sales are made. However, in order to establish yourself as a brand, you must avoid using online catalogs. Using images online is a big barrier to gaining customer trust. Using real pictures will benefit you in the long run even if the temporary sales are low.